EUGateway - Study Abroad
Project Overview :
Our client, a study abroad company, approached us to help them add new features to their website, improve their online marketing efforts, and create graphics to enhance their brand image. In addition, they wanted to launch a comprehensive paid ad campaign and receive consulting services to improve their overall digital marketing strategy. Their primary goal was to increase their online presence, generate more leads, and increase enrollments in their study abroad programs.
Website Development
Our team of web developers worked closely with the client to develop a modern and user-friendly website that showcases their study abroad programs, provides valuable information for prospective students, and provides a seamless experience for visitors. We created a comprehensive program search function, integrated the existing CRM and application system, optimized the site for search engines, and ensured that the site was fully responsive and mobile-friendly.
Email Marketing
To improve the client’s email marketing efforts, our team developed a comprehensive email marketing strategy that included designing and creating engaging email campaigns, segmenting their email list based on customer behavior, and developing automated workflows to target students at different stages of the application process. We also implemented A/B testing to optimize the performance of their email campaigns.
Paid Ads
To increase their reach and generate more leads, our team launched a comprehensive paid ad campaign across various social media platforms and search engines. We created ad copy and graphics that aligned with their brand image and targeted students interested in studying abroad. We monitored the performance of the ads and made adjustments to improve their ROI.
Consulting
Our team provided consulting services to help the client improve their overall digital marketing strategy. We conducted a comprehensive audit of their current strategy, provided recommendations to optimize their efforts, and developed a plan to help them achieve their goals. We also provided ongoing support and analysis to ensure that they were meeting their objectives.
Visual Branding
Our graphic design team created custom branding and design elements to enhance the client’s visual identity across all of their digital channels, including their website and email campaigns.
Graphic Design
We also developed visual assets for their marketing campaigns and study abroad program promotions.
Summery
As a result of our work, the client saw a significant increase in website traffic, leads, and enrollments in their study abroad programs. Overall, the client was extremely satisfied with the results of our work and continues to work with us to improve their digital marketing efforts and enhance their brand image.
